In 2006, Krispy Kreme’s world-famed “HOT NOW” sign announced the arrival of the global brand in the Middle East, where millions of doughnut lovers had for years been waiting to relish its colourful offerings. Americana launched the brand Krispy Kreme with an outlet in Kuwait, quickly followed by outlets in the UAE, Saudi Arabia, Qatar, Bahrain and Lebanon. Consumers around the region are so fond of Krispy Kreme’s warm baked goodness that they can be seen lining up throughout the day around the region’s 154 stores to get their hands on a box of signature Hot Original Glazed, iced, filled and cake doughnuts.
