Sharaf DG

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Turning a concept into reality.

Since its inception in 2005, Sharaf DG has come a long way and achieved many milestones to become one of the leading powerhouse retailers in the region. UAE’s first ever Big-Box concept started its journey as a 15,000 sq.ft electronics store in Dubai. The brand’s perseverance and hard work has paid off with 24 stores in UAE, 3 in Bahrain, 1 in Oman, 1 in Qatar and more to come in near future.

Subsequent to a merger in 2010 with our sister company, Sharaf DG now has formats such as DG4U and DG+ to add on to the Sharaf DG basket. While Sharaf DG4U stores are concept stores, smaller than the traditional large-scale DG outlets and designed to stock�only the fastest moving models across all electronic and IT product categories. DG+ boutiques on the other hand are chic and sophisticated stores catering to luxury lifestyle seekers.

Widest Choice, Best Value, Trusted Service

With over 18,000 electronic products and accessories to choose from reputed international brands, Sharaf DG’s distinctive style of enhancing customer lifestyle has left an indelible mark on the consumers mind, making us a household name to be reckoned with. We pride ourselves on our exemplary service and product knowledge at the store level, coupled with the widest range of electronics available at the best value on display at one location.

Key differentiators

Our 24hr Brand Promise “Product not available, claim free” is a Sharaf DG assurance to customers which ensures that all product availability concerns are met satisfactorily. Sharaf DG ensures that products are authorized to avoid any post purchase difficulty faced by customers.

The Sharaf DG’s “Best Price Guarantee” to customers is another highlight which ensures that customers get the best value for any product across all Sharaf DG stores. In case of customer finding a product cheaper elsewhere, Sharaf DG ensures that the price is matched, else double the difference is given to the customers. It strengthens customers’ trust in Sharaf DG in delivering the best price in the market.

Sharaf DG’s Extended Warranty with Replacement Guarantee is now the best in the market. It adds value to the customer in terms of “Replacement” which no other retailer has in the market. It is the only Extended Warranty which not only offers the standard “Warranty” post completion of the “Manufacturer’s Warranty” but also provides a value add where a customer gets “Product Replacement Guarantee” during the manufacturer’s warranty period provided the “product complaint falls under the standard manufacturer’s warranty clauses”.