Dubai Shopping Festival

Celebrating its 21st anniversary in 2016, the Dubai Shopping Festival (DSF) is the largest shopping and entertainment extravaganza in the Middle East. The shopping obsession peaks each year in January during Dubai Shopping Festival, the longest running festival of its kind. Along with unbeatable deals, DSF is home to Guinness World Records, celebrity performances and plenty of amazing events to celebrate the emirate’s favorite pastime.

From fashion flash mobs to live raffle drawings, there’s an event for everyone during DSF 2016. Watch The Dubai Mall’s famous skating rink transform into a runway at Fashion On Ice or search for one-of-a-kind gifts from local and international designers at Market Outside The Box. And don’t forget one of the hallmarks of DSF—the fireworks. This year includes shows across two locations in Dubai.

Whether you’re exploring the old souks or the grandiose modern malls, there are plenty of ways to save and win during DSF. Start by downloading the new #MyDSF 2016 Offers app for full access to all the amazing deals throughout the festival. Or try your luck at one of the daily raffles with prizes that include cash and even cars.